Privacy Policy

Privacy Policy

1. Introduction

Prague Clinics – European Doctors (“Prague Clinics”, “we”, “us” or “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, disclose, and protect information obtained from users of our website or in connection with our medical services.

By using our website, submitting inquiries, or receiving services from us, you agree to the terms of this Privacy Policy.

2. Data Controller & Contact Information

The data controller for personal information collected via our website and in relation to our services is:

Prague Clinics – European Doctors
Aswaaq Mall – Nad Al Sheeba 4
Dubai, UAE
Email: marketing@pragueclinics.ae
Phone: +971 (45580540)

If you have any questions or concerns about how we handle your personal information, or to exercise your rights, please contact us at the above.

3. What Personal Information We Collect

We collect various types of information, including:

  • Identity & Contact Data: name, title, date of birth, address, email address, phone number

  • Health & Medical Data: medical history, diagnoses, test results, allergies, medications, treatment records, imaging, pathology, referrals — if you consent or as necessary for managing your care

  • Usage & Technical Data: information about how you use our website or app (e.g. IP address, browser, device, pages visited, date/time, cookies and tracking identifiers)

  • Administrative/Financial Data: billing, invoices, insurance details, payment history

  • Other Data You Provide: any information in communications or forms (feedback, surveys, appointment requests, consent forms)

We may combine personal data from different sources (e.g. from your direct input, medical referrals, third-party service providers) as required for our services.

4. How We Collect Your Information

We collect your data via:

  • Direct interactions: when you fill in forms, communicate with us by email or phone, register for services, or attend consultations

  • Automated technologies: cookies and analytics tools when you use our website or app

  • Third parties / public sources: medical providers, laboratories, insurers, regulatory bodies, publicly available databases — only as permitted by law

  • Referrals: when another medical professional or clinic refers you, subject to your consent or legal obligations

    5. Purposes & Legal Basis for Processing

    We process your personal data for purposes including:

    To provide medical care, diagnosis, treatment, follow-up – Performance of a contract / legal obligation / your consent
  • To communicate with you (appointments, reminders, results) -Legitimate interest / contract
  • For billing, insurance, claims, invoicing – Legal obligation / contract
  • To improve, develop or maintain our services, website, technology – Legitimate interest

  • For analytics, research, quality assurance (often de-identified) For marketing or promotional communications (if opted in) – 

  • Legitimate interest / consent

  • To comply with applicable legal, regulatory, or statutory obligations – Legal obligation

  • We will notify you if we intend to use your personal data for a purpose incompatible with those listed here, and seek your consent where required.

6. Disclosure of Personal Data

We may share your personal data with:

  • Service providers / vendors / contractors who assist us (IT, hosting, analytics, billing, communications) — under confidentiality and limited-use obligations

  • Medical providers / specialists / laboratories / imaging / pharmacies / insurers for the purpose of coordinating care

  • Affiliated clinics or partner institutions, where needed to deliver services

  • Legal, regulatory, or governmental authorities if required by law or to protect rights, safety, or property

  • In the event of business changes (mergers, acquisitions, sales) — only with safeguards in place

We do not sell your personal data to third parties for their independent use.

Where data is transferred to recipients in other countries (outside your country), we ensure appropriate safeguards such as standard contractual clauses, adequacy decisions, or your consent, in compliance with applicable law.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, provide relevant content, and for marketing. You can manage your cookie preferences through our cookie banner or browser settings.

We categorize cookies into:

  • Essential / strictly necessary cookies (for core website functions)

  • Performance / analytics cookies (to understand usage)

  • Functional cookies (to remember preferences)

  • Targeting / advertising cookies (for promotional content)

You may opt out or disable some cookies, but this may limit your use of certain website features.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law, whichever is longer. When data is no longer needed, we securely delete, anonymize, or destroy it.

Retention periods will consider:

  • The nature, sensitivity, and amount of the data

  • The purposes for which it is used

  • Legal, accounting, or regulatory obligations

9. Security

We take reasonable technical and organizational measures to protect your data against unauthorized access, loss, alteration, or misuse, including:

  • Access controls, encryption, firewalls

  • Restricted internal access on a “need-to-know” basis

  • Regular security assessments, audits, backup procedures

  • Staff training on privacy and confidentiality

While we strive to protect your data, please note that no system is completely secure. Data transmitted over the Internet is at your risk.

10. Your Rights

Subject to applicable law, you may have the following rights:

  • Right of access: request a copy of personal data we hold

  • Right to correction: request rectification of inaccurate or incomplete data

  • Right to erasure (“right to be forgotten”) where lawful

  • Right to restrict processing / object (e.g. marketing)

  • Right to data portability (where applicable)

  • Right to withdraw consent (for processing based on consent)

  • Right to lodge a complaint with supervisory / regulatory authority

To exercise these rights, please contact us at the email above, providing sufficient information to locate your data. We may require identity verification.

We will respond to your request within the timeframe required by applicable law.

11. Children & Minors

Our website and services are not directed at children under the age of majority (or under the age required by local law). We do not knowingly collect personal data from minors without parental or guardian consent. If you believe we have inadvertently collected data from a minor, please contact us, and we will take steps to delete such information.

12. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in laws, technology, or our practices. We will post the revised version on our website with the “Effective Date” updated. Where required, we will notify you of material changes (e.g. via email or website notice).